BowlScoreboard — from client to partnership
When BowlScoreboard came to us, the product was already the best on the market — bespoke, hand-built mechanical scoreboards winning clubs across the UK on quality alone. What it lacked was the brand, website and structure to support its growth.
Through our Vision to Launch package and a new website, we refreshed the brand and helped reshape the business model itself. Instead of clubs buying their own board, businesses can now sponsor the advertising space, allowing clubs to receive a scoreboard free of charge while sponsors gain a lasting presence in front of players, members and spectators.
And because that sponsorship puts the scoreboard there, they're not just advertising at the club — they're the business that gave the club its scoreboard.
Digitally Baffled now manages the sale of BowlScoreboard's advertising space, and works alongside its leadership on commercial strategy.
We believed in the business enough to become part of it.
Digitally Baffled runs BowlScoreboard's advertising sales and works alongside its leadership on commercial strategy — a partnership that grew out of this project.
Vision to LaunchWebsite
The restructured model turned a one-off product sale into a repeatable, sponsor-funded system — and turned us from BowlScoreboard's web and brand agency into the partner running its advertising sales and shaping its commercial strategy. It's a live, growing relationship.
"We were an operational business making good sales when we sat down with Digitally Baffled. They rebuilt our brand and website — but the bigger thing was the idea they brought to the table: give clubs the board free, and fund it through local businesses sponsoring the advertising space. It changed how the whole company works. We ended up bringing them in to run our ad sales, and onto our commercial team. That says it all really."
Chris P Spry
Founder & CEO, BowlScoreboard
Digitally Baffled runs BowlScoreboard's advertising sales and works alongside its leadership on commercial strategy — a partnership that grew out of this project.
